This project examines how family control, reputation, continuity, identity, and generational responsibility influence AI adoption and sustainable transformation in German family firms.

The objective is to explain how these socio-emotional priorities shape the capabilities required to identify opportunities, make strategic investments, and reconfigure resources. Qualitative case studies and a two-wave quantitative study will be combined to develop and validate an integrated model of values-driven transformation.

Expected outputs include empirical evidence, readiness diagnostics, transformation guidelines, case-based learning materials, and a practical toolkit to help family firms align AI adoption with sustainability objectives, strengthen adaptability, and build long-term competitive advantage.

Status: Proposed
Duration: 36 months
Geographic focus: Germany
Key areas: Family business, AI adoption, sustainability, and dynamic capabilities